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Senior Executive / Assistant Manager, Data Analyst - Digital Marketing

Responsibilities
  • Manage, optimize, and scale paid media campaigns with digital agencies and project marketing team for a diverse range of initiatives – lead generation, impression, traffic to microsite etc.
  • Optimization strategies and campaign performance to meet and exceed volume and ROI targets.
  • Launch campaigns and provide meticulous reporting and optimization recommendations.
  • Structure, implement and test landing pages, messaging/offers, and audiences in coordination with data analytics and creative/project marketing teams.
  • Drive campaign optimization by testing new techniques, analyzing performance data, and shifting resources to top performing campaign elements. Disseminate learnings on a regular basis across the project marketing team.

Requirements
  • Bachelors' Degree
  • Minimum 3 years working experience in digital marketing/e-commerce related job.
  • Familiar with Google Analytics, Facebook for Business, Facebook Ads Dashboard and other related tools.
  • Comprehensive understanding of each element of paid media (bid management, keyword targeting, audience targeting, optimization, copy writing, landing page, etc.)
  • Experience in planning and buying media in social channels (e.g. Facebook, Twitter, Pinterest, Snapchat, etc.
  • Strong analytical skill set, capable of analyzing and reacting to digital performance data
  • Good communication and presentation skills, combined with the ability to collaborate across functions.
  • Finesse and ability to influence and build strong working relationships with colleagues at all levels, including marketers without direct nor extensive experience in paid media.
  • Big picture thinker who does not hesitate to dive into details.